It only takes a few seconds to make or break a good impression. First impressions matter a lot, so you should always go above and beyond in satisfying your target market.
So, how do you make a positive first impression? How can you make this good impression last? Well, you need to continuously widen your knowledge, employ the latest trends, and reach out for the Web Design Firm. Make your brand and business stand out. Below are 4 trends that you can incorporate in your website design strategy.
1. Content Hubs (Or Web Books?) Get Cool
There is continuous demand for evergreen content. If you really want to generate more leads and establish brand recognition, you would make valuable content on a regular basis. Do you know what type of information your target audience is looking for? Can you provide every detail they need?
Web book is a stellar content marketing strategy you can try. If you are an expert of a particular field, share your knowledge by creating a web book.
2. Principles-First Design
Every business should think and strategize in accordance to their principles. This can efficiently guide you towards the right web design process.
Make sure your website accurately represents those values your brand lives by. How? Your web designer should understand the reasons behind these values.
3. The Video Element
The internet is a video-graphic medium. It has been estimated that by 2021, video will make up almost 82% of online traffic. Never take this lightly. Try your best to take advantage of the trend. Video production may require more resources, money and time, but trust me, it’s a worth the investment.
4. Long Form Immersive “Multimedia”
Market your products and services to the digital landscape through long-form immersive multimedia. Multimedia formats are richer than any blog post or infographic, allowing your clients to visualize the entire experience of transacting with you.
Demonstrate your knowledge and expertise your filed by creating a fun experience. Begin a customized layout, and fill it with sounds, videos, graphs, charts and maps to tell a long yet captivating story. There is always a new, more innovative way of telling stories.