Online business owners fail to realize that driving traffic to their website is just one part of the equation. They must also improve their conversion rates so that they are going to earn some profits when doing business online.
That being said, there are numerous ways you can improve your website’s conversion rates. Below are just some of the things that you can do.
Utilize SEO to Help Improve Discoverability
Search engine optimization is invaluable when you are running an online shop. That is because even if you have the best products out there, it will all be for nothing if your website is not discovered.
By employing on-page and off-site SEO, you can invariably improve your chances of getting discovered. Some of the aspects of SEO you want to pay particularly close attention it is backlinks, keyword usage, and page optimization (to improve page loading speeds).
Now that that is covered, you also want to implement some things on your website to improve product discoverability. Some of the things that you can do are:
- Implement a search functionality in your website
- Make sure that every one of your products gets to have its own product page. Put informative descriptions and images to let your customers know what they’re actually looking at
- Make your website navigation as easy and clear as possible
- Allow social galleries to curate and display some of your products via user-generated content. This can help with product promotion.
Make the Checkout Process as Seamless as Possible
Look, a lot of people may add plenty of items in their online shopping carts only for them to abandon them at checkout. This is actually a common occurrence and there are possible reasons as to why this happens.
First, your checkout process is way overcomplicated for what it actually is. Second, you require far too much information that the customer is comfortable to disclose. Third, it requires so many clicks before they can checkout. Lastly, they are probably required to fill out a lot of different forms.
If you provide an avenue where the customer can just checkout in just a couple of clicks with a little information required as possible, then that would be great.
For example, by asking only their shipping information, their preferred payment method (and the necessary details), as well as the product requirements, then those things are okay. In addition, if they can checkout in as little as 3-4 clicks, then that would be ideal.
Put Special Attention to Your Calls to Action
A call to action is basically something that compels people to do something. In the context of online shopping, a CTA button will perhaps add the particular item they’re currently looking at in their carts, while also recommending them other products that they might want to buy as well.
Paying close attention to how you implement the CTA is important. You want it to be easily noticeable and you want to make it stand out- so much so that it is easily clickable.
Continually Improve Your Services
Conversion Rate Optimization is the process of improving your website in a way that will help entice people to actually click on that call to action button.
It is a series of moves that you can employ to ensure that that happens. Continually improve your service across the board and you will always enjoy improved conversion rates.